Our world is changing fast. New things become possible every second. And more complicated, too.
Our clients are businesses around the globe. To make the best possible decisions every day, they need to really know what is going on, now and in the future.
We don't have a crystal ball, either. But we love data and science and we understand how to connect the two. We care about attention to detail and accuracy. We are digital engineers who build world-class research, powered by high technology.
Because people who know best lead the way. This is why GfK means Growth from Knowledge.
We believe organizations that collect, process, analyze and learn from data have an obligation to handle it responsibly. Over the last 80 years, we have earned the trust of the world’s biggest companies and leading brands and we will continue to build on this. We take our role as a data authority seriously.
In a rapidly changing digital environment, artificial intelligence, automation and innovation might outpace legislation. Thus, it is of utmost interest for us to equip our clients and partners with the following commitments, which go beyond legal obligations.
We are committed to improving the above-mentioned items and we will neither tolerate nor accept a breach of these promises. This applies for all relevant internal and external interfaces, but also for the gap between what companies technically can do with data and what they should do.
Please do not hesitate to get in touch should you have questions or queries.
As a global company, it is our responsibility to foster a working culture of trust and respect across the entire GfK network where no form of discrimination or harassment will be tolerated. All parties within the company commit to continuously support the development of a fair-minded work environment. The GfK Social Charter defines the social rights and ethic policies which guide our companies around the world.
The principles outlined in this Charter provide a mutual understanding of how all employees should act while respecting the laws, cultural traditions and labor agreements of individual countries. They ensure our people are able to share the benefits of our organization’s growth and work in an environment where they are truly valued.
The worldwide operation GfK Group endorses the core principles and rights set forth in the United Nations Declaration of Human Rights and the Social Charter of Fundamental Rights of the European Union. These are the universal values of human dignity, freedom, equality and solidarity.
1. Equal treatment
GfK is committed to the promotion of equal opportunities as well as diversity and will not discriminate on the basis of gender, race, ethnic origin, religion or beliefs, disability, age or sexual orientation.
2. Health, safety and dignity at the workplace
Every GfK employee is entitled to labor conditions which respect his/her health, safety and dignity. All measures relating to the improvement of health, safety and dignity at the workplace should be considered as a priority and shall be actively pursued and reinforced.
GfK complies with the right of reasonable remuneration as a compensation for the employees’ work in line with country specific labor markets and individual or collective contractual agreements.
4. Working time
GfK complies with the respective national rules and agreements on working time and paid leave.
GfK employees are selected, hired and promoted on the basis of their qualifications, skills, aptitudes, achievements and potential. GfK sets a high value on skill development and mobility in the interest of both, the employees and the company, to guarantee a high standard of performance and quality of work. GfK is committed to offering development opportunities while at the same time emphasizing employees’ own initiative to maintain and reinforce their employability.
6. Freedom of association
GfK respects the right of employees to form or join organizations to voice their concerns about important issues in a lawful manner. GfK and the respective employee organizations will co-operate constructively in an open and trusted manner. Even in cases of disputes the goal should always be to achieve a fair balance of interests.
7. Corporate dialogue
GfK encourages corporate dialogue at different levels and in different areas to enable sharing and exchanging of information between the company and its employees or employees’ representatives, with a view to promote and strengthen mutual trust and a peaceful working environment.