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Know your markets. Worldwide.

We offer our digital maps and market data insights for countries around the world. Each of these components fits together seamlessly to ensure error-free analyses.

Our maps are vector-based and feature comprehensive coverage of all regional levels, without any gaps or overlaps. We offer administrative and postcode boundaries as well as topographic elements. And you can select the map data format of your choice, including *.shp (ESRI), *.tab (MapInfo), *.lay (RegioGraph) and Oracle Spatial.

Our market data offers insights on consumers, retail and businesses for numerous markets. Easily import this data into your CRM, GIS or BI application. Or for additional benefits, integrate it into our geomarketing software solution, RegioGraph.

For detailed information on our maps or market data, contact us or view our product catalog. Or see below for a brief overview of our market data and selected map products:

admin. & postcode boundaries

What are admin. & postcode boundaries?
Administrative and postcode boundaries comprise the basis of geomarketing, which involves analyzing the geographic trends and relationships in your data. We offer admin. and postcode geodata for countries around the world, compatible with and ready for immediate use in your GIS, BI, or mapping application. Our boundary data offers comprehensive, detailed coverage without any gaps or overlaps. This ensures accurate, error-free analyses that lead to deeper insights into your markets and operations.

CRESTA Zones

What are GfK CRESTA Zones?
Our CRESTA Zones are boundary data for analyzing and sharing results related to natural catastrophes and the associated risks. Created in collaboration with Munich Re and Swiss Re, the CRESTA Zones give users in the insurance and risk management industries a consistent, unified, and global basis for calculating, aggregating, and communicating risk information. As such, the zones are a widely accepted standard in industry.

For information on availability, click here. Or to check out a sample, click here.

Base Data

What is GfK Base Data?
GfK Base Data contains information on consumers (e.g., GfK Purchasing Power and GfK Population By Group), retail trade (GfK Retail Turnover), automobile ownership, and the distribution of businesses and construction companies in Germany's urban and rural districts.

Population by Age Group

What is GfK Population by Age Group?
GfK Population by Age Group contains information on the population's age, divided into 17 categories.

Demographics

What is GfK Demographics?
GfK Demographics provides a detailed socio-demographic profile of the population, with information on age, household size, household type and income bracket.

Purchasing Power

What is GfK Purchasing Power?
GfK Purchasing Power is the acknowledged benchmark for assessing consumer potential. The dataset reveals the regional distribution of the population's disposable income.

GfK Purchasing Power and GfK Population and Households are delivered as a combined dataset for the country of choice.

Purchasing Power By Age Group

What is GfK Purchasing Power By Age Group?
GfK Purchasing Power By Age Group provides purchasing power insights organized into seven age ranges. This allows you to determine the purchasing power for the specific age ranges that correspond to your target groups.

Retail Purchasing Power

What is GfK Retail Purchasing Power?
GfK Retail Purchasing Power reveals the amount of general purchasing power available for retail spending after deducting expenses relating to rent, mortgage payments, insurance, vehicles, travel and services. GfK Retail Purchasing Power is therefore a measure of the demand potential for fixed-location retail as well as online and mail-order trade within a specific region. Purchasing power is based on consumers' places of residence rather than the points of sale.

Purchasing Power for Retail Product Lines

What is GfK Purchasing Power for Retail Product Lines?
GfK Purchasing Power for Retail Product Lines provides a detailed breakdown of consumer purchasing power potential for approximately 17 product groups and numerous individual product lines (up to 200, in the case of Germany). The data reveals region-specific demand in both the food and non-food sectors.

Upon request, we can also calculate purchasing power for your specific product line or brand.

Retail Turnover

What is GfK Retail Turnover?
GfK Retail Turnover reveals the regional distribution of fixed-located retail turnover. In contrast to GfK Retail Purchasing Power, which is calculated at customers' places of residence, GfK Retail Turnover is calculated at the locations at which sales are made. Upon request, we also offer this point-of-sale data for specific product groups, such as clothing, furniture, and consumer electronics, among others.

Retail Centrality

What is GfK Retail Centrality?
GfK Retail Centrality is a measure of the attractiveness of a city with regard to its ability to draw and sustain retail trade. A city is considered particularly attractive economically when it achieves a turnover higher than the retail purchasing power available to the local population. The retail centrality rating is thus a measure of retail drawing power of a given location.

Regional Consumer Styles

What is GfK Regional Consumer Styles?
GfK Regional Consumer Styles reveals valuable information regarding the consumer behavior and value orientations of your target groups. Use these insights to more effectively reach consumers interested in your product or service.

Businesses

What is GfK Businesses?
This dataset reveals the distribution of companies with regard to the absolute number of
businesses. The data is broken down according to business industry, turnover and number of employees. Use these insights to more efficiently manage your B2B operations.

Office Supplies Potential

What is GfK Office Supplies Potential?
GfK Office Supplies Potential shows the regional market potential for office-related supplies, including telecommunications and mobile communications devices, Internet service providers, PCs, networks, printers, multi-functional devices, projectors, software, office furniture and security systems.

Location Classifications

What is GfK Location Classifications?
GfK Location Classifications provides a Germany-wide evaluation of existing and potential locations with regard to their retail drawing power (centrality) and regional role. This is useful in determining whether a particular site is located within an urban or rural setting.

Population and Households

What is GfK Population and Households?
This dataset draws on a comprehensive address database to deliver information on inhabitants and households. The population figures are based on official statistics as well as information obtained from our regular consultations with city and municipal administrations. The household figures are based on a customized model developed by GfK GeoMarketing.

Financial Market Services

What is GfK Financial Market Services?
GfK Financial Market Services provides information on the regional distribution of spending on various financial products and services. As such, the dataset offers valuable insights for banks, insurance companies and building societies.

OTC Purchasing Power

What is GfK OTC Purchasing Power?
GfK OTC (over-the-counter) Purchasing Power reveals the disposable income available for non-prescription health-care products sold at drugstores. The dataset encompasses the typical product lines for self-medication. Included are both drugstore-only medicinal products and non-medicinal products such as supplements, drugstore cosmetics and sunscreen lotions.

Purchasing Power for Organics

What is GfK Purchasing Power for Organics?
GfK Purchasing Power for Organics reveals the disposable income available for organic products. As such, the dataset provides a detailed indication of the locations of consumers interested in these products.

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