Error-free analyses with up-to-date geodata from GfK

 


Geodata is any information with a location reference. Most of companies' data already has a spatial reference and can be combined with other market data via postcodes, for example, and visualized on digital maps. With the help of a GIS (geographic information system), you can display trends and correlations in your data to gain deeper insights into your target groups and markets– worldwide. 

Benefit from our many years of know-how and our high data quality: We offer the world's largest collection of digital postcode and administrative maps as well as market data for all industries in B2B and B2C. Only up-to-date geodata enable you to perform precise analyses and deliver error-free results - that's why high accuracy and regular updates are important to us. 

 

Discover GfK's wide range of geodata

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GfK insights

  • 20.05.2022

    Geodata | GfK Global News

    Map of the Month: GfK Consumer Spending for Vegetarian Meat ...

    GfK’s Map of the Month for May shows the regional distribution of consumer spending for vegetarian meat substitutes in Germany.

  • 19.05.2022

    Geodata | GfK Global Events

    Decode the Future 2022 – Adversity meets bold leadership

    Are you rethinking your 2022 strategy due to ongoing disruptions? Watch the replay of our virtual event.

  • 13.05.2022

    Geodata | GfK Global Blog

    How brands can embrace premiumization to outpace deceleration

    Looking to stop deceleration in the consumer technology & durables sector?

  • 09.05.2022

    Geodata | GfK Global Blog

    The Future of Data-Driven Decisions

    In a world where fact-based business guidance is now a given, what does the next generation of data-driven decisions – and decision makers – look like?