The new 2023 purchasing power data and digital maps with several thousand area changes for all of Europe are here! We have updated our geodata for a total of 42 European countries so that you can work on the latest map and data basis and make secure business decisions. Visualize your business data like customers or turnover on digital maps and enrich them with potential data like our 2023 purchasing power to get a fresh view on your data.
Error-free analyses with up-to-date geodata from GfK
Geodata is any information with a location reference. Most of companies' data already has a spatial reference and can be combined with other market data via postcodes, for example, and visualized on digital maps. With the help of a GIS (geographic information system), you can display trends and correlations in your data to gain deeper insights into your target groups and markets– worldwide.
Benefit from our many years of know-how and our high data quality: We offer the world's largest collection of digital postcode and administrative maps as well as market data for all industries in B2B and B2C. Only up-to-date geodata enable you to perform precise analyses and deliver error-free results - that's why high accuracy and regular updates are important to us.
Our comprehensive evaluation of several European countries includes analyses of numerous retail benchmarks, including purchasing power, retail turnover and the retail turnover share of private consumption, among others.
Some of our satisfied customers
GfK @TCG Summit 2024
At TCG Summit 2024, GfK’s Global Strategic Insights Director, Namrata Gotarne, will be attending to deliver her highly anticipated keynote.