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Error-free analyses with up-to-date geodata from GfK

 


Geodata is any information with a location reference. Most of companies' data already has a spatial reference and can be combined with other market data via postcodes, for example, and visualized on digital maps. With the help of a GIS (geographic information system), you can display trends and correlations in your data to gain deeper insights into your target groups and markets– worldwide. 

Benefit from our many years of know-how and our high data quality: We offer the world's largest collection of digital postcode and administrative maps as well as market data for all industries in B2B and B2C. Only up-to-date geodata enable you to perform precise analyses and deliver error-free results - that's why high accuracy and regular updates are important to us. 

 

Discover GfK's wide range of geodata

Some of our satisfied customers

  • We’ve been using GfK boundary data for many years and it has been instrumental in providing a robust source of geographic data for exposure, hazard and risk analysis. GfK‘s maps and CRESTA Zones help us understand geographical linkages, visualise and share insights, and make informed decisions in mitigating catastrophe risks.

    Chris Ewing, Head of Business Development, Aon Impact Forecasting

Globally trusted by businesses big and small empowering them with the best decisions for their business


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