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Error-free analyses with up-to-date geodata from GfK

 


Geodata is any information with a location reference. Most of companies' data already has a spatial reference and can be combined with other market data via postcodes, for example, and visualized on digital maps. With the help of a GIS (geographic information system), you can display trends and correlations in your data to gain deeper insights into your target groups and markets– worldwide. 

Benefit from our many years of know-how and our high data quality: We offer the world's largest collection of digital postcode and administrative maps as well as market data for all industries in B2B and B2C. Only up-to-date geodata enable you to perform precise analyses and deliver error-free results - that's why high accuracy and regular updates are important to us. 

  

Discover GfK's wide range of geodata

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GfK insights

  • 03.08.2022

    Geodata | GfK Global Blog

    Why lost shoppers are choosing your competitor, and how to win them ...

    Identify your lost shoppers, understand their motivators and learn how to win them back. Read our blog.

    Read more

  • 28.07.2022

    Geodata | GfK Global News

    Map of the Month: Retail share of private consumption, Europe 2021

    GfK’s Map of the Month for July shows the retail share of private consumption in 31 European countries in 2021.

    Read more

  • 28.07.2022

    Geodata | GfK Global Articles

    How shoppers cope with inflation and FMCG master behavior change

    How do shoppers react to often drastic budget squeezes – and how can manufacturers and retailers best master these new realities?

    Read more

  • 19.07.2022

    Geodata | GfK Global Blog

    How to maximize the power of premium buyers in challenging times

    Learn how to profile High Spec Premium Buyers and the opportunity they present in your business. Maximize the power of premium.

    Read more