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Error-free analyses with up-to-date geodata from GfK

 


Geodata is any information with a location reference. Most of companies' data already has a spatial reference and can be combined with other market data via postcodes, for example, and visualized on digital maps. With the help of a GIS (geographic information system), you can display trends and correlations in your data to gain deeper insights into your target groups and markets– worldwide. 

Benefit from our many years of know-how and our high data quality: We offer the world's largest collection of digital postcode and administrative maps as well as market data for all industries in B2B and B2C. Only up-to-date geodata enable you to perform precise analyses and deliver error-free results - that's why high accuracy and regular updates are important to us. 

  

Discover GfK's wide range of geodata

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GfK insights

  • 13.01.2022

    Geodata | GfK Global Blog

    How FMCG brands can capitalize on soaring eco-consumer spending power

    How much is the green goods market worth? What are the four barriers to sustainable shopping & how do consumers act sustainably? Learn more at GfK now!

    Read more

  • 10.01.2022

    Geodata | GfK Global News

    Map of the Month: GfK Purchasing Power, Germany 2022

    GfK's Map of the Month for January shows the projected distribution of purchasing power in Germany in 2022.

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  • 28.12.2021

    Geodata | GfK Global Blog

    Inside the Minds of the Cross Realities (XR) Consumer

    Here’s a look at what the typical XR consumer looks like and how brands can tap into the tech market opportunity in addition to AR and VR technologies.

    Read more

  • 15.12.2021

    Geodata | GfK Global Blog

    Inside the minds of... Tech Skeptics

    From improved communications and increased productivity to time savings, the benefits of modern technology are numerous.

    Read more