Turn pure data into market insight with GfK GeoData

What we do

Our geodata helps you tap more market potential in two key ways: First, our regionalized market data delivers penetrating insights on your markets, target groups and potential, for all industries and markets, worldwide. And second, our global digital maps with coverage of multiple regional levels allow you to analyze and cross-reference these insights with the help of a mapping software. This gives you a deeper understanding of your markets and operations.

How you benefit

By visualizing your data trends and relationships, you can more quickly respond to operational weaknesses and take advantage of market opportunities. You can further fine-tune your sales and marketing strategies by incorporating external data on your specific industry, product offering, and target group. Here's a snapshot of what our geodata and a geomarketing approach can do:

  • Understand how your data interrelates, and spot opportunities for optimization.

  • Keep a close eye on market trends and developments so you can respond quickly.

  • Share insights on regional market traits and strategies with colleagues.

Why choose us?

Our industry-leading digital maps and market data give you deep-reaching, integrated insights into your markets, worldwide:

  • Detailed coverage: We offer the largest collection of postcode and administrative maps on the market. Our maps are up-to-date, error-free and digitized by our own team of in-house cartographers.

  • Latest market insights: Drawing on long-standing market research experience, we deliver data on purchasing power, socio-demographics, business potential, retail turnover, consumer typologies and more. We also calculate data for your specific products and markets.

  • Seamless fit between all geodata: Our maps and market data fit together perfectly, without any gaps or overlaps. This lets you plan reliably across multiple market areas and regional levels.

  • 22.04.2021

    GeoData  | GfK Global News

    Map of the Month: GfK Purchasing Power in Germany, Austria and ...

    GfK’s Map of the Month for April shows the regional distribution of purchasing power in Germany, Austria and Switzerland in 2021.

  • 19.04.2021

    GeoData  | GfK Global Reports

    Profiling consumers through advanced digital behavior measurement

    Where to address your target audience online? Identify media preferences of your key target groups to optimize strategic media planning with Digital Usage Profiler (DUP).

  • 01.04.2021

    GeoData  | GfK Global News

    GfK updates digital maps for Germany, Austria, and Switzerland

    GfK's new digital maps for Germany, Austria, and Switzerland are now available. The new 2021 maps contain several hundred changes.

  • 30.03.2021

    GeoData  | GfK Global News

    Map of the Month: GfK Regional Consumer Styles, Self-indulgers, ...

    GfK’s Map of the Month for March shows the regional distribution of self-indulgers in Germany in 2021.

Some of our satisfied customers