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Error-free analyses with up-to-date geodata from GfK

 


Geodata is any information with a location reference. Most of companies' data already has a spatial reference and can be combined with other market data via postcodes, for example, and visualized on digital maps. With the help of a GIS (geographic information system), you can display trends and correlations in your data to gain deeper insights into your target groups and markets– worldwide. 

Benefit from our many years of know-how and our high data quality: We offer the world's largest collection of digital postcode and administrative maps as well as market data for all industries in B2B and B2C. Only up-to-date geodata enable you to perform precise analyses and deliver error-free results - that's why high accuracy and regular updates are important to us. 

  

Discover GfK's wide range of geodata

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GfK insights

  • 25.10.2021

    Geodata | GfK Global News

    Map of the Month: GfK Purchasing Power for Food, Germany 2021

    GfK’s Map of the Month for October illustrates the 2021 regional distribution of purchasing power for food via online and brick-and-mortar retail in Germany.

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  • 04.10.2021

    Geodata | GfK Global Events

    Belgium Insights Week 2021

    Let us inform you about the latest thinking, data analysis and insights! Join our digital event from 5-7 October and register for the sessions.

    Read more

  • 01.10.2021

    Geodata | GfK Global Webinars

    Who Cares, Who Does 21 - Sustainable behavior is becoming mainstream

    Discover insights on changes in FMCG shopping behavior from our latest Who Cares, Who Does study. Watch on demand and download content

    Read more

  • 30.09.2021

    Geodata | GfK Global Webinars

    Talking Tech: Balancing sustainability and purpose with performance

    Make sense of today’s trends, tackle the challenges, and maximize opportunities offered by sustainability. Find out in our on-demand webinar.

    Read more