Our comprehensive evaluation of several European countries includes analyses of numerous retail benchmarks, including purchasing power, retail turnover and the retail turnover share of private consumption, among others.
Error-free analyses with up-to-date geodata from GfK
Geodata is any information with a location reference. Most of companies' data already has a spatial reference and can be combined with other market data via postcodes, for example, and visualized on digital maps. With the help of a GIS (geographic information system), you can display trends and correlations in your data to gain deeper insights into your target groups and markets– worldwide.
Benefit from our many years of know-how and our high data quality: We offer the world's largest collection of digital postcode and administrative maps as well as market data for all industries in B2B and B2C. Only up-to-date geodata enable you to perform precise analyses and deliver error-free results - that's why high accuracy and regular updates are important to us.
Up-to-date, precise geodata is essential for all spatial analyses, whether carried out in geomarketing software, GIS, BI solutions or other database applications. Take your analyses to the next level thanks to the quality of our data.
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Brand Purpose: Today's hot buzzword or tomorrow's growth lever?
An in-depth examination of the debate around the impact of Brand Purpose and Brand Values.
State of Consumer Technology and Durables webinar Q2
Maximizing the potential of premium in challenging times. Get the insights on market performance in Q2 2022 and learn how to the right premiumization strategy helps to secure margins despite today’s cost of living crisis.