Error-free analyses with up-to-date geodata from GfK

 


Geodata is any information with a location reference. Most of companies' data already has a spatial reference and can be combined with other market data via postcodes, for example, and visualized on digital maps. With the help of a GIS (geographic information system), you can display trends and correlations in your data to gain deeper insights into your target groups and markets– worldwide. 

Benefit from our many years of know-how and our high data quality: We offer the world's largest collection of digital postcode and administrative maps as well as market data for all industries in B2B and B2C. Only up-to-date geodata enable you to perform precise analyses and deliver error-free results - that's why high accuracy and regular updates are important to us. 

 

Discover GfK's wide range of geodata

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GfK insights

  • 26.11.2021

    Geodata | GfK Global Events

    Insight Summit Poland 2021

    Do you want to know more about the latest thinking, data analysis and insights? Check out the recording from our biggest event in 2021 and get the information that will help you to achieve better business results.

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    Geodata | GfK Global Webinars

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    Geodata | GfK Global Events

    GfK delivers speech at GTDC Forum 2021

    Join our session: “Shaping tomorrow" which highlights future growth opportunities for the industry