Turn pure data into market insight with GfK GeoData

What we do

Our geodata helps you tap more market potential in two key ways: First, our regionalized market data delivers penetrating insights on your markets, target groups and potential, for all industries and markets, worldwide. And second, our global digital maps with coverage of multiple regional levels allow you to analyze and cross-reference these insights with the help of a mapping software. This gives you a deeper understanding of your markets and operations.

How you benefit

By visualizing your data trends and relationships, you can more quickly respond to operational weaknesses and take advantage of market opportunities. You can further fine-tune your sales and marketing strategies by incorporating external data on your specific industry, product offering, and target group. Here's a snapshot of what our geodata and a geomarketing approach can do:

Understand how your data interrelates, and spot opportunities for optimization.
Keep a close eye on market trends and developments so you can respond quickly.
Share insights on regional market traits and strategies with colleagues.

Why choose us?

Our industry-leading digital maps and market data give you deep-reaching, integrated insights into your markets, worldwide:

Detailed coverage: We offer the largest collection of postcode and administrative maps on the market. Our maps are up-to-date, error-free and digitized by our own team of in-house cartographers.
Latest market insights: Drawing on long-standing market research experience, we deliver data on purchasing power, socio-demographics, business potential, retail turnover, consumer typologies and more. We also calculate data for your specific products and markets.
Seamless fit between all geodata: Our maps and market data fit together perfectly, without any gaps or overlaps. This lets you plan reliably across multiple market areas and regional levels.

25.02.2021

Events

GfK continue content partnership at Retail Connect One-to-One EMEA

GfK is happy to continue with it’s ongoing content partnership with ChannelHub’s Retail Connect event which will take place virtually between 2-4 March 2021.

, //gfk.com/insights/gfk-continue-content-partnership-at-retail-connect-one-to-one-emea
Read more
19.02.2021

Events

GfK collaborates with Distree Online as content provider for event

GfK is happy to announce a long-term collaboration with Distree, as we open as keynote on 23^rd^ February forming part of a broad range of channel related topics and discussions during their 3 day event.

, //gfk.com/insights/gfk-collaborates-with-distree-online-as-content-provider-for-event
Read more
19.02.2021

Webinars

Webinar: New features in RegioGraph 2021

Register now for our free GfK webinar on the new geomarketing software on March 17 at 3pm.

Read more
17.02.2021

White papers

The Pandemic Boost for E-Commerce in FMCG in Europe – Will it last?

Explore the key developments of E-Commerce in FMCG and how this affects retailers.

Read more

Europe Edition 2020/2021

Turn pure data into market insight with GfK GeoData

What we do

How you benefit

Why choose us?

Download our GfK study on European retail and learn more about retail trends ...

GfK continue content partnership at Retail Connect One-to-One EMEA

GfK collaborates with Distree Online as content provider for event

Webinar: New features in RegioGraph 2021

The Pandemic Boost for E-Commerce in FMCG in Europe – Will it last?

Some of our satisfied customers