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Turn pure data into market insight with GfK GeoData

What we do

Our geodata helps you tap more market potential in two key ways: First, our regionalized market data delivers penetrating insights on your markets, target groups and potential, for all industries and markets, worldwide. And second, our global digital maps with coverage of multiple regional levels allow you to analyze and cross-reference these insights with the help of a mapping software. This gives you a deeper understanding of your markets and operations.

How you benefit

By visualizing your data trends and relationships, you can more quickly respond to operational weaknesses and take advantage of market opportunities. You can further fine-tune your sales and marketing strategies by incorporating external data on your specific industry, product offering, and target group. Here's a snapshot of what our geodata and a geomarketing approach can do:

  • Understand how your data interrelates, and spot opportunities for optimization.
  • Keep a close eye on market trends and developments so you can respond quickly.
  • Share insights on regional market traits and strategies with colleagues.
Why choose us?

Our industry-leading digital maps and market data give you deep-reaching, integrated insights into your markets, worldwide:

  • Detailed coverage: We offer the largest collection of postcode and administrative maps on the market. Our maps are up-to-date, error-free and digitized by our own team of in-house cartographers.
  • Latest market insights: Drawing on long-standing market research experience, we deliver data on purchasing power, socio-demographics, business potential, retail turnover, consumer typologies and more. We also calculate data for your specific products and markets.
  • Seamless fit between all geodata: Our maps and market data fit together perfectly, without any gaps or overlaps. This lets you plan reliably across multiple market areas and regional levels.

 

  • 23.09.2020

    Reports

    Know how sustainability concerns impact shopping behavior

    Learn how values and shopping behavior are changing based on environmental concerns so you can take action in our Who Cares? Who Does? Report.

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  • 18.09.2020

    White papers

    Fit for tomorrow: Analyzing locations

    Download our white paper "Fit for tomorrow: Analyzing locations in the fitness industry with RegioGraph LocationAdvice" for free.

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  • 15.09.2020

    News

    Map of the Month: Online & brick-and-mortar purchasing power for ...

    GfK’s Map of the Month for September illustrates the 2020 regional distribution of purchasing power for furnishings via online and brick-and-mortar retail in Germany.

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  • 19.08.2020

    News

    Map of the Month: Online & brick-and-mortar purchasing power for ...

    GfK’s Map of the Month for August illustrates the 2020 regional distribution of purchasing power for health and hygiene products via online and brick-and-mortar retail in Germany.

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