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Error-free analyses with up-to-date geodata from GfK

 


Geodata is any information with a location reference. Most of companies' data already has a spatial reference and can be combined with other market data via postcodes, for example, and visualized on digital maps. With the help of a GIS (geographic information system), you can display trends and correlations in your data to gain deeper insights into your target groups and markets– worldwide. 

Benefit from our many years of know-how and our high data quality: We offer the world's largest collection of digital postcode and administrative maps as well as market data for all industries in B2B and B2C. Only up-to-date geodata enable you to perform precise analyses and deliver error-free results - that's why high accuracy and regular updates are important to us. 

  

Discover GfK's wide range of geodata

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GfK insights

  • 12.05.2021

    GeoData | GfK Global Articles

    Plan for Black Friday sales success in 2021

    Our five guidelines for peak week sales planning and portfolio management

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  • 22.04.2021

    GeoData | GfK Global News

    Map of the Month: GfK Purchasing Power in Germany, Austria and ...

    GfK’s Map of the Month for April shows the regional distribution of purchasing power in Germany, Austria and Switzerland in 2021.

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  • 19.04.2021

    GeoData | GfK Global Reports

    Profiling consumers through advanced digital behavior measurement

    Where to address your target audience online? Identify media preferences of your key target groups to optimize strategic media planning with Digital Usage Profiler (DUP).

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  • 01.04.2021

    GeoData | GfK Global News

    GfK updates digital maps for Germany, Austria, and Switzerland

    GfK's new digital maps for Germany, Austria, and Switzerland are now available. The new 2021 maps contain several hundred changes.

    Read more