It's finally here – our brand newstudy on the development of the retail sector in Europe. Find out how purchasing power and retail turnover are developing in European countries, what regional differences are visible and how the share of retail spending is changing in relation to total private consumption. The various crises of recent years have had a lasting impact on people's shopping behavior, which is why we take a closer look at the fears and adaptation strategies of European consumers.
Find out how our market data can help you reach local audiences and make the most of your resources. Explore our international datasets, including purchasing power, retail purchasing power, purchasing power for retail product lines and population by age group.
At the end of June, GfK's geomarketing solutions will become NIQ Geomarketing and our website will move to nielseniq.com.
12.08.2024
Webinars
Join our webinar on Oct 1 at 3pm CET/ Oct 2 at 10am CET to unpack the latest Trends in consumer behavior, tech retail and market dynamics.
26.06.2024
Webinars
Watch this on-demand webinar to unpack significant shifts in consumer behavior towards tech products, and how companies are adapting their innovation strategies in response.
07.06.2024
Infographics
LATAM Mobile Computing market decreased in demand in 2023 but shows growth in the long run, including within gaming category
03.06.2024
Articles
A deep analysis of the current state of automotive and aftermarket sales, the major trends impacting the industry, and the latest areas of innovation-led transformation that are unlocking pockets of growth.