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Error-free analyses with up-to-date geodata from GfK

 


Geodata is any information with a location reference. Most of companies' data already has a spatial reference and can be combined with other market data via postcodes, for example, and visualized on digital maps. With the help of a GIS (geographic information system), you can display trends and correlations in your data to gain deeper insights into your target groups and markets– worldwide. 

Benefit from our many years of know-how and our high data quality: We offer the world's largest collection of digital postcode and administrative maps as well as market data for all industries in B2B and B2C. Only up-to-date geodata enable you to perform precise analyses and deliver error-free results - that's why high accuracy and regular updates are important to us. 

  

Discover GfK's wide range of geodata

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GfK insights

  • 31.08.2023

    Geodata | GfK Global Blog

    Gen Z and Millennial consumers: what defines them and what divides ...

    Gen Z and Millennials now make up more than half the world’s population. As they shrug off old stereotypes and create a new narrative, how can brands cater to their distinctive values and behaviors to unlock their enormous consumer power and potential?

    Read more

  • 16.08.2023

    Geodata | GfK Global Articles

    The state of the consumer in 2H: A mid-year check-in

    Get a fresh pulse on the 2023 consumer

    Read more

  • 06.07.2023

    Geodata | GfK Global Blog

    Delivering value beyond the price tag in Gardening & Home Improvement

    Strategies to win shoppers, despite rising prices, through relevant and targeted product value.

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  • 08.06.2023

    Geodata | GfK Global Blog

    Retail Media: 4 steps to profitable revenue for European Retailers

    Explore the rise of Retail Media as an exciting revenue stream for online and offline retailers, how it beats traditional advertising channels, and the 4 steps to follow to maximise the success of your own retail media strategy.

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