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Turn pure data into market insight with GfK GeoData

What we do

Our geodata helps you tap more market potential in two key ways: First, our regionalized market data delivers penetrating insights on your markets, target groups and potential, for all industries and markets, worldwide. And second, our global digital maps with coverage of multiple regional levels allow you to analyze and cross-reference these insights with the help of a mapping software. This gives you a deeper understanding of your markets and operations.

How you benefit

By visualizing your data trends and relationships, you can more quickly respond to operational weaknesses and take advantage of market opportunities. You can further fine-tune your sales and marketing strategies by incorporating external data on your specific industry, product offering, and target group. Here's a snapshot of what our geodata and a geomarketing approach can do:

  • Understand how your data interrelates, and spot opportunities for optimization.

  • Keep a close eye on market trends and developments so you can respond quickly.

  • Share insights on regional market traits and strategies with colleagues.

Why choose us?

Our industry-leading digital maps and market data give you deep-reaching, integrated insights into your markets, worldwide:

  • Detailed coverage: We offer the largest collection of postcode and administrative maps on the market. Our maps are up-to-date, error-free and digitized by our own team of in-house cartographers.

  • Latest market insights: Drawing on long-standing market research experience, we deliver data on purchasing power, socio-demographics, business potential, retail turnover, consumer typologies and more. We also calculate data for your specific products and markets.

  • Seamless fit between all geodata: Our maps and market data fit together perfectly, without any gaps or overlaps. This lets you plan reliably across multiple market areas and regional levels.

  • 07.01.2021

    GeoData | GfK Global News

    Map of the Month: GfK Purchasing Power, Germany 2021

    GfK's Map of the Month for January shows the projected distribution of purchasing power in Germany in 2021.

    Read more

  • 03.12.2020

    GeoData | GfK Global Articles

    If you know what sold on Black Friday, you can plan for the holiday ...

    Data insights from this year’s Black Friday show that promotions started earlier and lasted longer than in previous years, and premium products were a particular focus

    Read more

  • 02.12.2020

    GeoData | GfK Global News

    Map of the Month: Online & brick-and-mortar purchasing power for toys ...

    GfK’s Map of the Month for December illustrates the 2020 regional distribution of purchasing power for toys and hobbies via online and brick-and-mortar retail in Germany.

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  • 23.11.2020

    GeoData | GfK Global Reports

    Peak Season Report 2020

    Consumers’ shopping behavior has changed. Have you adjusted accordingly? Know how to win this Black Friday and beyond in our report.

    Read more

Some of our satisfied customers

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