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Turn pure data into market insight with GfK GeoData

What we do

Our geodata helps you tap more market potential in two key ways: First, our regionalized market data delivers penetrating insights on your markets, target groups and potential, for all industries and markets, worldwide. And second, our global digital maps with coverage of multiple regional levels allow you to analyze and cross-reference these insights with the help of a mapping software. This gives you a deeper understanding of your markets and operations.

How you benefit

By visualizing your data trends and relationships, you can more quickly respond to operational weaknesses and take advantage of market opportunities. You can further fine-tune your sales and marketing strategies by incorporating external data on your specific industry, product offering, and target group. Here's a snapshot of what our geodata and a geomarketing approach can do:

  • Understand how your data interrelates, and spot opportunities for optimization.

  • Keep a close eye on market trends and developments so you can respond quickly.

  • Share insights on regional market traits and strategies with colleagues.

Why choose us?

Our industry-leading digital maps and market data give you deep-reaching, integrated insights into your markets, worldwide:

  • Detailed coverage: We offer the largest collection of postcode and administrative maps on the market. Our maps are up-to-date, error-free and digitized by our own team of in-house cartographers.

  • Latest market insights: Drawing on long-standing market research experience, we deliver data on purchasing power, socio-demographics, business potential, retail turnover, consumer typologies and more. We also calculate data for your specific products and markets.

  • Seamless fit between all geodata: Our maps and market data fit together perfectly, without any gaps or overlaps. This lets you plan reliably across multiple market areas and regional levels.

  • 26.10.2020

    Events

    Retail Connect One-to-One by ChannelHub

    GfK is happy to announce its content partnership with ChannelHub’s Retail Connect event which will take place virtually between 3-5 November 2020.

    Read more

  • 26.10.2020

    News

    Map of the Month: GfK Purchasing Power Europe 2020

    GfK's Map of the Month for October shows the distribution of purchasing power in Europe in 2020.

    Read more

  • 21.10.2020

    News

    GfK releases updated maps for all European countries

    GfK has released its Europe Map Edition 2020/2021, which includes thousands of changes to Europe’s regions.

    Read more

  • 19.10.2020

    Articles

    If you know this Black Friday will be like no other, you can take ...

    How changes in shopping habits will affect your biggest sales season of the year.

    Read more

Some of our satisfied customers

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