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Error-free analyses with up-to-date geodata from GfK

 


Geodata is any information with a location reference. Most of companies' data already has a spatial reference and can be combined with other market data via postcodes, for example, and visualized on digital maps. With the help of a GIS (geographic information system), you can display trends and correlations in your data to gain deeper insights into your target groups and markets– worldwide. 

Benefit from our many years of know-how and our high data quality: We offer the world's largest collection of digital postcode and administrative maps as well as market data for all industries in B2B and B2C. Only up-to-date geodata enable you to perform precise analyses and deliver error-free results - that's why high accuracy and regular updates are important to us. 

  

Discover GfK's wide range of geodata

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GfK insights

  • 29.03.2023

    Geodata | GfK Global Webinars

    Breaking out of the (generational) box

    How today’s consumers – young and old – are defying expectations, and how brands can capitalize

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  • 08.03.2023

    Geodata | GfK Global Webinars

    Understand three key trends disrupting today’s auto marketplace

    Insights on key issues facing auto makers, technology and durable brands

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  • 16.02.2023

    Geodata | GfK Global Webinars

    Optimize eComm 2023: Taking your eComm success to the next level

    Today’s eCommerce “shelves” are cluttered with competing SKUs – so what does it take to stand out and connect with online shoppers?

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  • 01.01.2023

    Geodata | GfK Global Webinars

    Bringing the 2023 consumer into focus

    For consumers everywhere, inconsistency has become the new normal. The roller coaster ride of COVID, inflation, and more is not ending anytime soon – so how will your brand stay on top?

    Read more