Error-free analyses with up-to-date geodata from GfK

 


Geodata is any information with a location reference. Most of companies' data already has a spatial reference and can be combined with other market data via postcodes, for example, and visualized on digital maps. With the help of a GIS (geographic information system), you can display trends and correlations in your data to gain deeper insights into your target groups and markets– worldwide. 

Benefit from our many years of know-how and our high data quality: We offer the world's largest collection of digital postcode and administrative maps as well as market data for all industries in B2B and B2C. Only up-to-date geodata enable you to perform precise analyses and deliver error-free results - that's why high accuracy and regular updates are important to us. 

 

Discover GfK's wide range of geodata

Some of our satisfied customers

Logo-Denon
Logo-basf
Logo-Media-Saturun
Logo-groupe-carrefour
Logo-alcon
Logo-ThomasSabo
Logo-Weleda
Logo-camelactive
Logo-URSAPHARM
Logo-amazon
Logo-ferrero
Logo-facebook
Logo-euronics
Logo-aplirsbacher
Logo-michelin
Logo-loreal
Logo-mapbox
Logo-DB
Logo-SDK
Logo-mazmail

GfK insights

  • 04.10.2021

    Geodata | GfK Global Events

    Belgium Insights Week 2021

    Let us inform you about the latest thinking, data analysis and insights! Join our digital event from 5-7 October and register for the sessions.

  • 01.10.2021

    Geodata | GfK Global Webinars

    Who Cares, Who Does 21 - Sustainable behavior is becoming mainstream

    Discover insights on changes in FMCG shopping behavior from our latest Who Cares, Who Does study. Watch on demand and download content

  • 30.09.2021

    Geodata | GfK Global Webinars

    Talking Tech: Balancing sustainability and purpose with performance

    Make sense of today’s trends, tackle the challenges, and maximize opportunities offered by sustainability. Find out in our on-demand webinar.

  • 30.09.2021

    Geodata | GfK Global Articles

    Trust in your data: Best practices for data hygiene

    Using data to drive decision-making has proven critical in 2021. Here’s how to ensure the data you’re using to make decisions is accurate, clean, and up to date this year and beyond.