Error-free analyses with up-to-date geodata from GfK

 


Geodata is any information with a location reference. Most of companies' data already has a spatial reference and can be combined with other market data via postcodes, for example, and visualized on digital maps. With the help of a GIS (geographic information system), you can display trends and correlations in your data to gain deeper insights into your target groups and markets– worldwide. 

Benefit from our many years of know-how and our high data quality: We offer the world's largest collection of digital postcode and administrative maps as well as market data for all industries in B2B and B2C. Only up-to-date geodata enable you to perform precise analyses and deliver error-free results - that's why high accuracy and regular updates are important to us. 

 

Discover GfK's wide range of geodata

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GfK insights

  • 29.06.2022

    Geodata | GfK Global Articles

    Brand Purpose: Today's hot buzzword or tomorrow's growth lever?

    An in-depth examination of the debate around the impact of Brand Purpose and Brand Values.

  • 29.06.2022

    Geodata | GfK Global News

    Map of the Month: Retail turnover growth rate, Europe 2021

    GfK’s Map of the Month for June shows the retail turnover growth rate in 31 European countries in 2021.

  • 28.06.2022

    Geodata | GfK Global Webinars

    State of Consumer Technology and Durables webinar Q2

    Maximizing the potential of premium in challenging times. Get the insights on market performance in Q2 2022 and learn how to the right premiumization strategy helps to secure margins despite today’s cost of living crisis.

  • 22.06.2022

    Geodata | GfK Global Videos

    The State of Consumer Tech & Durables Industry for 2022

    As growth in the tech and durables industry slows and new challenges arise, how can you stay ahead? Watch the video to understand what to expect in the months to come.