This year has seen many crises that have affected your customer, sales and employee figures. Create an objective basis for planning with our high quality geodata as well as our geomarketing software RegioGraph, in which digital maps and purchasing power data are already included, and start the new year well prepared. Until December 31, you'll receive 10% off all our standard geomarketing solutions.
Error-free analyses with up-to-date geodata from GfK
Geodata is any information with a location reference. Most of companies' data already has a spatial reference and can be combined with other market data via postcodes, for example, and visualized on digital maps. With the help of a GIS (geographic information system), you can display trends and correlations in your data to gain deeper insights into your target groups and markets– worldwide.
Benefit from our many years of know-how and our high data quality: We offer the world's largest collection of digital postcode and administrative maps as well as market data for all industries in B2B and B2C. Only up-to-date geodata enable you to perform precise analyses and deliver error-free results - that's why high accuracy and regular updates are important to us.
Up-to-date, precise geodata is essential for all spatial analyses, whether carried out in geomarketing software, GIS, BI solutions or other database applications. Take your analyses to the next level thanks to the quality of our data.
Some of our satisfied customers
GfK study on European retail in 2021 and 2022
Our comprehensive evaluation of several European countries includes analyses of numerous retail benchmarks, including purchasing power, retail turnover and the retail turnover share of private consumption, among others.
Sample quality through the lens of bias
GfK research identifies a fresh combination of techniques to
make surveys more accurate
Plan smarter, act with purpose, and use insights to build an irresistible brand. Get tips on how to strengthen your brand based on your specific business objectives - it takes less than a minute and