Error-free analyses with up-to-date geodata from GfK

 


Geodata is any information with a location reference. Most of companies' data already has a spatial reference and can be combined with other market data via postcodes, for example, and visualized on digital maps. With the help of a GIS (geographic information system), you can display trends and correlations in your data to gain deeper insights into your target groups and markets– worldwide. 

Benefit from our many years of know-how and our high data quality: We offer the world's largest collection of digital postcode and administrative maps as well as market data for all industries in B2B and B2C. Only up-to-date geodata enable you to perform precise analyses and deliver error-free results - that's why high accuracy and regular updates are important to us. 

 

Discover GfK's wide range of geodata

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GfK insights

  • 13.05.2022

    Geodata | GfK Global Blog

    How brands can embrace premiumization to outpace deceleration

    Looking to stop deceleration in the consumer technology & durables sector?

  • 09.05.2022

    Geodata | GfK Global Blog

    The Future of Data-Driven Decisions

    In a world where fact-based business guidance is now a given, what does the next generation of data-driven decisions – and decision makers – look like?

  • 02.05.2022

    Geodata | GfK Global Infographics

    6 Macro trends for Consumer Technology and Durables in 2022

    What are the key 2022 trends in the Consumer Technology and Durables industry? Read our infographic to discover the latest insights to help you stay ahead of 2022.

  • 26.04.2022

    Geodata | GfK Global Webinars

    Webinar: Shoppers’ behavioral response in times of instability

    How do consumers make their choices in 2022? Understand that, by joining Lenneke Schils in this webinar on behavior change & buyer choices. Watch now!