Geodata Purchasing Power for Retail Product Lines

GfK Purchasing Power for Retail Product Lines is divided into the following 64 product lines:

1. Food, beverages and tobacco (comprehensive)

1.1. Bread and baked goods
1.2. Meat
1.3. Sausage
1.4. Fish
1.5. Cheese
1.6. Dairy products (excluding cheese) and eggs
1.7. Fruit
1.8. Vegetables, potatoes
1.9. Chocolate and sweets
1.10. Frozen foods / ice cream
1.11. Baby food
1.12. Breakfast products
1.13. Canned / tinned food
1.14. Convenience / ready-made meals / sauces
1.15. Other food
1.16. Coffee
1.17. Tea
1.18. Water
1.19. Carbonated beverages
1.20. Other alcohol-free beverages
1.21. Beer
1.22. Wine
1.23. Sparkling wine / champagne
1.24. Spirits / liquor
1.25. Other alcohol beverages
1.26. Tobacco products

2. Health and Hygiene Products

3. Clothing (comprehensive)

3.1. Women's outer garments (excluding leather)
3.2. Men's outer garments (excluding leather)
3.3. Children's outer garments (excluding leather)
3.4. Underwear
3.5. Hosiery / knitwear
3.6. Other clothing products

4. Shoes, Leather Goods (comprehensive)

4.1. Shoes
4.2. Leather goods

5. Furnishings (comprehensive)

5.1. Furniture
5.2. Textiles; wood-, basket- and cork goods

6. Household Products, Glass, Porcelain

7. Electrical Household Appliances, Lighting (comprehensive)

7.1. Large electrical appliances
7.2. Small electrical appliances, lighting

8. Consumer Electronics, Electronic Media (comprehensive)

8.1. Audio and (audio-)visual media
8.2. Consumer electronics

9. Information Technology (IT)

10. Telecommunications

11. Photography, Optics (comprehensive)

11.1. Photography (incl. labor)
11.2. Optics (e.g., lenses)

12. Watches, Jewellery

13. Books, Stationery (comprehensive)

13.1. Books
13.2. Newspapers, magazines, etc.
13.3. Stationery

14. Toys, Hobbies (comprehensive)

15. Sporting Goods, Clothing, Shoes / Camping Goods (comprehensive)

15.1. Bicycles and related accessories
15.2. Other sports gear and products, sportswear, Sports shoes, camping items
15.3. Sportswear
15.4. Sports shoes

16. Home Improvement Items (comprehensive)

16.1. Garden / plants / yard items
16.2. Automobile accessories
16.3. Pet food, pet accessories
16.4. Other home improvement items

GfK Purchasing Power for Retail Product Lines