Take your location analyses to the next level with our updated purchasing power data and map sets for all 42 European countries.
Up-to-date, precise geodata is essential for all spatial analyses, whether carried out in geomarketing software, GIS, BI solutions or other database applications. Take your analyses to the next level thanks to the quality of our data:
GfK Purchasing Power Europe
GfK Purchasing Power 2023 for Europe is the market's recognized benchmark for consumer potential and shows the regional distribution of the population's disposable income – both between countries and between the regions within a country.
Benefit from our up-to-date and accurate digital maps, which are available for all European countries and offer comprehensive coverage without gaps or overlaps. Our in-house cartography has updated several thousand areas for almost all countries. All maps are vector-based, giving you the ability to adjust and zoom them to your liking, and offer ultra-precise and seamless coverage down to the most detailed postal and administrative levels.
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